Park Pictures Directing Duo Terri Timely Twists a Classic Fairy Tale for AT&T

International production company Park Pictures imagines a world without ‘fees’ for AT&T Internet in a humorous campaign featuring Jack, a bean stalk, and an off-script giant, directed by duo Terri Timely.

In the :30 ad, a bemused traveller asks the unworried hero Jack why the fearsome beanstalk giant has stopped shouting ‘Fee Fi Fo Fum,’ instead shortening the classic line to just ‘Fi Fo Fum.’

Thinking a moment, Jack begins to say that the giant must have dropped the ‘Fee,’ before the commercial cuts to the tagline ‘Get rid of fees,’ placing a well-timed pun to hammer the messaging home.  

Agency: BBDO Atlanta

Production Company: Park Pictures

Directors: Terri Timely

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Scott Howard

Head of Production: Anne Bobroff

Producer: David Lambert

EVP, Executive Creative Director: Matt MacDonald

Executive Creative Director: David Cuccinello

Executive Creative Director: David Povill

Creative Director: Cooper Olson

Creative Director: Rahul Panchal

Art Director: Thomas Hinkamp

Copywriter: Ally Farrish

EVP, Group Executive Producer: Julie Collins

SVP, Executive Producer: Anthony Curti

EVP, Managing Director: Rachel Nairn

SVP, Senior Account Director: David McKenzie

Account Supervisor: Allie Knill

Account Executive: Alex Petosa

Sr. Integrated Business Manager: Meg Foley