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Park Pictures' AG Rojas Follows a Gripping Flight of Emotion for Audi

Press Kitchen, 7 months, 1 week ago

Venables Bell & Partners is the agency behind the spot

Park Pictures' AG Rojas Follows a Gripping Flight of Emotion for Audi

Bicoastal production company Park Pictures director AG Rojas speeds through the emotional journey of a joy ride in Audi's new 60 second spot,  “Tear Drop”, out of Venables Bell & Partners. The visually stunning spot follows the tumultuous trajectory of a single tear fallen from the eye of a man at the wheel of an Audi RS 7. The soprano trills of an operatic aria are heard as the droplet slips from his eye and speeds towards the rear of the accelerating vehicle. The tear drop is propelled off the vehicle by the spoiler, gracefully careening through the air before splattering on a highway road sign, shifting back to the driver speeding on.   



Advertiser: Audi of America

Brand: Tara Dyer (Manager of Brand Content/Marketing Innovation)

Director of Marketing: Loren Angelo

General Marketing Manager: Kenneth Bracht

Creative Agency

Account Manager: Faire Davidson

Creative Director: Will McGinness

Account Director: Alexis Lovett

Executive Producer: Hannah Murray

Creative Agency: Venables Bell & Partners

Business Affairs: Susan Conklin

Director of Integrated Production: Craig Allen

Chairman: Paul Venables

Senior Copywriter: Ryan Hoercher

Senior Art Director: Rich North

Associate Creative Director: Matt Miller, Matt Keats


Edit Company: Final Cut

Editor: Jeff Buchanan

Executive Producer: Suzy Ramirez

Post Production / VFX

Flame Artists: (Lead) James Allen

Senior Producer: Ben Sposato

Visual Effects: The Mill

Production Company

Director: AG Rojas

Executive Producer: Jackie Kelman Bisbee & Mary Ann Marino

Head of Production: Anne Bobroff

Photographer : Andre Chemetoff (DP)

Producer: Peter Vitale

Production Company: Park Pictures