Palmer's Gets #HairOnPoint with Latest Campaign from Media Bounty
Palmer’s marks the restyling of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign which invites fans to star as a model in a magazine shoot.
#HairOnPoint lets customers upload personal #HairOnPoint photos or videos and captions to a competition hub for the chance to win a makeover and photoshoot. The chosen models will appear in the November/December edition of Superdrug’s Dare Magazine.
A competition hub was created by brand entertainment agency Media Bounty which will also shoot and film the makeovers. The campaign, which runs initially for four weeks, includes press and digital advertising.
Palmer’s product manager Krista Carnegie said: “The focus is on raising awareness and consumer engagement with the Palmer's Coconut Oil Formula Hair Care range, using social networking, media partnerships and other touch points to reach core customers.”
Award-winning Palmer’s Coconut Oil Formula Hair Care has been restyled with a new look and an advanced formula of Tahitian Monoï. Formulated with ethically and sustainably sourced Coconut Oil and Tahitian Monoï, the range includes a conditioning shampoo, repairing conditioner, leave-In conditioner and deep conditioning protein pack. These salon quality formulas hydrate, strengthen and give hair that #HairOnPoint feeling.
Brand Manager: Krista Carnegie
Account Director: Abi Terry
Producer: Neyla Ben-Hamouda
Account Managers: Charlie Bennett
Account Executive: Rebecca Stone
Interactive / Digital Agency
Digital Agency: Media Bounty
Media Agency: Navigate Digital
Category: Beauty/health , Haircare