Paint & Coating Brand Sherwin-Williams Appoints Deutsch New York

The Sherwin-Williams Company Diversified Brands Division has selected Deutsch, Inc. of New York to handle agency of record responsibilities for the division's business.   

The Diversified Brands Division is comprised of a portfolio of brands that includes Minwax, Krylon, Purdy, Thompson's WaterSeal, Dutch Boy, Pratt & Lambert, Dupli-Color, and several other brands. Deutsch will assume all marketing responsibilities, including media planning and buying, for the portfolio of brands.