Pabst Blue Ribbon Announces 72andSunny LA as Lead Creative Agency

72andSunny Los Angeles has been announced as the lead creative agency for Pabst Blue Ribbon. The first campaign will run this spring.

“Pabst Blue Ribbon has had many chapters in its 175 years, and we’re excited to write a new one with 72andSunny,” said Luke Atkinson, SVP marketing, Pabst Blue Ribbon. “Pabst is launching many new exciting products as we strive to bring the same creativity our audience possesses to the drinks category, and 72andSunny’s creative pedigree make them the ideal partner.”

"As someone who has been a huge Pabst fan as both a marketer and a bar owner, I'm honoured that 72andSunny was chosen to carry the creative torch for the next generation of their storied portfolio,” said Teri Miller, president, 72andSunny Los Angeles. “Our shared ambition is to make work as iconic and special as the brand itself.”