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Creative
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Overly Protective Talking Dog Stars in VCCP's New Beagle Street Campaign

VCCP, 8 months, 3 weeks ago

Jeremy the Beagle is brought to life in new spot directed by Daniel Kleinman

Overly Protective Talking Dog Stars in VCCP's New Beagle Street Campaign

Long-viewed as an expensive, complex and morbid chore, Beagle Street latest campaign launches with a new message, aimed at shifting peoples’ perception of life insurance.

Life Insurance, Simply Done,  features our overly protective talking dog, Jeremy the Beagle, in a series of satirical spots that emphasise how unpredictable life can be.

The first spot, “Trousers”, shows Jeremy getting increasingly worried at the prospect of John perishing from a trouser-related accident. This culminates in Jeremy demanding all trousers are removed from the household. Including the ones John is wearing…

Creative Agency

Copywriter: Javier Romartinez

Art Director: Stephen Misir

Executive Creative Director: Darren Balles

Account Director: Kirsten Farkas

Producer: Larissa Miola

Creative Agency: VCCP Blue

Digital Production Company

Planner: George Everett

Media Agency

Media Agency: MEC

Post Production / VFX

3D: Kirsty Gillmore

Animation: Conor Ryan

CG Artist: Harin Hirani, Alaric Holberton, Kirsty Gillmore

Colourist: Paul Harrison

Creative Director: Jason Watts

Executive Producer: Fi Kilroe

Nuke: Kayley Fernandes

Post Production House: Finish

Production Company

Director: Danny Kleinman

Production Company: Rattling Stick

Category: Finance/insurance , Insurance

Genre: Visual VFX