Outsider Launches New Production Company iNSIDER

Outsider announces the launch of iNSIDER, a brand new, first of its kind production company specialising in sport. 

Run by Executive Producers Simon Elborne and Jon Stopp, iNSIDER brings together Outsider’s 21 year heritage of producing world class sports advertising, with partners in long form non-traditional content and programming, FRIDAY, and specialists in live production, Karma, to create a unique studio of passionate filmmakers bound together by their belief in exceptional production service, craft, and their love of sport. 

iNSIDER will produce commercials, social content and branded entertainment, as well as concept, develop and produce original content, and offer the capability for live broadcast and webcast production. 

Complementing this, iNSIDER have established partnerships with leaders in Strategy and Media Distribution & Delivery who are experts in the sport space, allowing them to ‘bolt on’ those services should agencies and clients need it. The team will work alongside partner agencies as well as creating content directly for sports brands and sponsors, media owners, clubs and rights holders. 

iNSIDER will benefit from access to the stellar roster of Outsider talent, including Scott Lyon, Max Fisher, Chris Balmond, James Lees, Jim Gilchrist and Peter King as well as a selection of non-exclusive directors including Megan Oepen, former Head of Content House at Under Armour. 

Si Elborne said: “Our industry is in a really exciting state of flux at the moment, as is the sports marketing and sponsorship space. Innovating with new models and approaches in this way is in Outsider’s blood, and there is nothing out there like iNSIDER. With over 20 years of production experience in sport, and a nous and love of working with elite talent, our unique collective is perfectly positioned to embrace the opportunities and overcome the challenges faced by brands, rights holders and athletes in creating and distributing world class sports content in this fascinating mixed media world we now live in.”