Oroton Partners with Host/Havas on Business Transformation

Iconic Australian accessories brand, Oroton, has appointed Host/Havas to partner with them on the transformation of its business.

Oroton is an authentic Australian brand with an 80-year history. With rapidly changing consumer trends, the business is transforming its vision, brand and approach to market

Says David Kesby, CEO, Oroton: "A major part of the transformation will be in digital, both in developing a world class user experience, capitalising on data to drive smart CRM, and, later expanding our omni-channel experience internationally. We're thrilled to have Host/Havas on board to help us transform our business and make it a reality."

Says Laura Aldington, CEO, Host/Havas: "Oroton is an iconic brand in Australia and we're delighted to partner them on the next phase of their transformation. We will be working with multiple stakeholders across the business with the aim of reshaping how consumers see them today and into the future - an exciting challenge which we hope will have a significant impact on the Australian retail landscape.

Host/Havas launched in October last year and has a team of over 200 staff across creative, production, strategy and a dedicated digital hub with over 100 specialists.