Orcí Wins Best On-Air Advertising at 2019 Imagen Awards

Last Saturday, leading multicultural agency Orcí won the award for Best On-Air Advertising for its 'Sexism' campaign at the 2019 Imagen Awards, held at the Beverly Wilshire Hotel in Beverly Hills.

The campaign explores and exposes aspects of sexism that affect the Latinx community and beyond, and consists of essays, presentations at SXSW and Cannes Lions, as well as videos denouncing the wage gap that still affects many women.

“This is a meaningful award for us at Orcí, because with over 33 years in the business, our main objective has always been to shed light on the best of our diverse Latinx community,” explains Marina Filippelli, chief operating officer and director of client services at Orcí.

This is Orcí’s sixth Imagen award.

Often referred to as the Latino Golden Globes by the Hollywood community, the Imagen Awards was founded by legendary TV producer, Norman Lear, to recognise and encourage the entertainment industry to portray the Latino community in a positive and accurate manner.