Orchard Thieves Cider Appoints Saatchi & Saatchi as New Creative Agency

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from its Sydney agency.
 
Says Sean O'Donnell, marketing director, DB Breweries: "We were really impressed with the thinking and passion the Saatchis team brought us and the way the two offices worked seamlessly throughout the whole process. We're looking forward to launching the campaign to consumers and transforming their perceptions of the cider category."
 
Says Paul Wilson, managing director, Saatchi & Saatchi: "This is a fantastic opportunity and we've had a lot of fun developing the campaign. It's been great to continue working with Sean and the team at DB who are passionate, collaborative and ambitious for great work."