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Creative
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Orange and Publicis Conseil Present a Gifts-Eye View of Christmas

Publicis Worldwide, 10 months ago

Festive campaign captures unforgettable 'Emotions de Noel'

Orange and Publicis Conseil  Present a Gifts-Eye View of Christmas

Who hasn’t ever wished to capture the expression of their relatives when they open their Christmas gifts? So why not try and capture that magic moment along with the handful of seconds that illuminate their faces.
This Christmas, Orange and Publicis Conseil rise to the challenge by creating an original, unique connected object. An innovation serving the magic of Christmas: The Emotion Capture box, the first gift box that films the emotion of the one opening it…
5000 lucky people who will never forget their unwrapping emotion that their Christmas present made them feel thanks to Orange.
Give a present in this box and keep an unforgettable memory of his/her reaction, filmed from a unique angle – from inside the box. Once again, Orange gives it all to put technological innovation at the service of sharing.
In addition to the souvenir to keep or share, the videos filmed by the box Emotion Capture will demonstrate the ability of Orange’s products to arouse emotions during Christmas. What emotion will the latest smartphone create? What about a Star Wars robot? 


Viewers will be able to discover the reactions in the emotion gallery on the website emotionsdenoel.orange.fr. These reactions will be a testament of the emotional power of Orange’s offers.
And with the emotion generator online, you will also be able to choose the ideal present to offer depending on the emotion you want to bring out in your relatives.
The TV spots of the campaign imagined by Publicis Conseil will show that it is not always that easy to capture a sincere emotion when you try to take a picture or film your relatives. The simple vision of a smartphone’s camera lens pointed at one’s self might make the subject lose all his spontaneity. Or sometimes, you simply can’t make it in time. With Emotion Capture, you are certain to make it!
This 360° campaign will be used in boutiques, print, and outdoor by showing portraits of clients that are not only surprised but moved from what they see inside the box from the box.
5000 Emotion Capture box have been specially produced for Christmas, they can be won at this address emotionsdenoel.orange.fr

Advertiser

Advertiser: Orange

Creative Director: Annabel Salesa

Creative Agency

TV Producer: Pierre Marcus, Guillaume Delmas (Prodigious)

Copywriter: Marc Rosier, Loic Andria, Josse Armanet

Art Director: Jean-Marc Tramoni

Executive Creative Director: Fabrice Delacourt, Olivier Desmettre

Planner: Damien Sabatier, Nicolas Levy (Marcel)

Creative Technologist: Guillaume Cartigny

Digital Creative Director: Lionel Bui (Marcel)

Art Buyer: Olivia Caré

Social: Arnaud Gaidon, Andréa Forté (Marcel)

Project Manager: Eva Castrillo, Fiona Seror, Manon Lapeyre (Marcel)

Project Director: (Digital) Julien Le Guyader

Tech Lead: Louis Da Silva, Audrey Hertz, Maximilien Borne (Marcel)

Music and Sound

Audio Post Production: Prodigious

Music Production: Prodigious

Producer: Boris Jeanne

Post Production / VFX

Post Production House: Prodigious

Producer: Pierre-Arthur Goulet

Print / OOH

Line Producer: Benoit Dreyfus (Organic)

Photographer: Joerg Reichardt

Production Company

Director: Guard Brothers

Producer: Solal Micenmacher

Production Company: Iconoclast

Category: It, phones, Av and computers , Network