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Omelet Named Creative Agency of Record for Princess Cruises

06/11/2017
Marketing & PR
New York, United States
119
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LA-based creative shop tapped to lead advertising efforts for premium cruise brand

Los Angeles-based independent creative agency, Omelet announced today it has been selected the agency of record for Princess Cruises, the award-winning destination leader offering international cruise vacations. 

As lead creative partner, Omelet will work closely with Princess on driving the brand's integrated marketing efforts, building on its “come back new” promise, focusing on digital, and bringing more travelers into the brand. Princess Cruises and Omelet will kick off their partnership by launching an integrated campaign in early January 2018.

“We set out looking for a true partner - an extension of our internal team - and we found that collaborative, collegial spirit in Omelet,” said Shelley Wise, Princess Cruises Vice President of Integrated Marketing. “The creative we’re developing together really captures the heart of Princess and the experience onboard our ships."

“When you travel with Princess, it’s much more than an escape – it’s a catalyst for personal transformation, and that really resonated with us,” added Sarah Ceglarski, Chief Marketing Officer at Omelet. “Not many brands promise limitless discovery to their customers like Princess Cruises, and that’s pretty special and inspiring ground to build on from a creative standpoint."

Princess Cruises, one of the best-known names in cruising, operates a fleet of 17 modern cruise ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided with the experience of exceptional customer service. Princess carries two million guests each year to more than 360 destinations around the globe on more than 150 itineraries ranging in length from three to 114 days. The company is part of Carnival Corporation & plc, the world’s largest leisure travel company.

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