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O&M HK and KFC Launch Edible Nail Polish That's Finger Lickin' Good

Helen Clemens directs beatboxing music video for the launch of unique new product

O&M HK and KFC Launch Edible Nail Polish That's Finger Lickin' Good

Ogilvy & Mather is pushing the boundaries of creativity with the launch of two edible nail polishes for KFC Hong Kong. The new product brings the tagline, “Finger Lickin’ Good”, to life in an unexpected new way that surprises and intrigues consumers.

Working with food technologists at McCormick, the makers of KFC's 11 secret herbs and spices mix, Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavours sourced from natural ingredients and based on the brands all-time favourite recipes - Original and Hot & Spicy. To use, consumers’ simply apply and dry like regular nail polish, and then lick – again and again and again. 

Packaged in a designer bottle and box, the product has been teased online for the last two weeks on social media platforms, including Facebook and Youtube ahead of an exclusive launch and tasting being held tonight. An online music video has also been released asking Hong Kongers to choose the best flavour to go into mass production.

Commenting on the product launch, John Koay, Creative Director, Ogilvy & Mather, said, “The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."

Creative Agency

Chief Creative Officer: Reed Collins

Creative Director: John Koay, Matt Nisbet, Andy Reynolds

Copywriter: Buji Ng, Kerwin Choy

Art Director: Elaine Li

Strategist: Michael Wong

Business Director : Penny Chow

Account Director: Janice Ho, Sincere Ng

Designer: Kitty Chan @ Brand Union

Producer: Jayden Wong

Creative Agency: Ogilvy & Mather

Social: (MD) Jason Fashade

Account Executive: Stella Fung

General Manager: Gladys Wong

Senior Producer: Mikyung Kim

Community Management: Pammy Li

Creative Vice President: Soames Hines

Production Company

Directors: Helen Clemens

Photographer : Kimhoo So

Producer: Cyrus Lai

Production Company: Mutual Workshop

Category: Fast food , Retail and restaurants

Genre: choreography