O&M HK and KFC Launch Edible Nail Polish That's Finger Lickin' Good
Ogilvy & Mather is pushing the boundaries of creativity with the launch of two edible nail polishes for KFC Hong Kong. The new product brings the tagline, “Finger Lickin’ Good”, to life in an unexpected new way that surprises and intrigues consumers.
Working with food technologists at McCormick, the makers of KFC's 11 secret herbs and spices mix, Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavours sourced from natural ingredients and based on the brands all-time favourite recipes - Original and Hot & Spicy. To use, consumers’ simply apply and dry like regular nail polish, and then lick – again and again and again.
Packaged in a designer bottle and box, the product has been teased online for the last two weeks on social media platforms, including Facebook and Youtube ahead of an exclusive launch and tasting being held tonight. An online music video has also been released asking Hong Kongers to choose the best flavour to go into mass production.
Commenting on the product launch, John Koay, Creative Director, Ogilvy & Mather, said, “The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."
Chief Creative Officer: Reed Collins
Creative Director: John Koay, Matt Nisbet, Andy Reynolds
Copywriter: Buji Ng, Kerwin Choy
Art Director: Elaine Li
Strategist: Michael Wong
Business Director : Penny Chow
Account Director: Janice Ho, Sincere Ng
Designer: Kitty Chan @ Brand Union
Producer: Jayden Wong
Creative Agency: Ogilvy & Mather
Social: (MD) Jason Fashade
Account Executive: Stella Fung
General Manager: Gladys Wong
Senior Producer: Mikyung Kim
Community Management: Pammy Li
Creative Vice President: Soames Hines
Directors: Helen Clemens
Photographer : Kimhoo So
Producer: Cyrus Lai
Production Company: Mutual Workshop
Category: Fast food , Retail and restaurants