Ohio Man Accidentally Tweets Irish Agency About his Pants and Their Response Is Hilarious

A man from Ohio has accidentally tweeted a complaint about his pants to Dublin-based creative agency, Rothco (@rothco) rather than the intended American clothes manufacturer (@RothcoSupport)

In a rapid response, Rothco have taken the subject of ill-fitting pants very seriously, launching a full campaign for poor Andy.

Within a day of accidentally receiving the tweet from Andy they had organised a radio campaign to run on his local radio station in Ohio, composed a charity song and made a music video, and just last night took over a billboard in his local town centre.