OgilvyOne Business and Inmarsat Aviation Scoop Win at DMA International ECHO Awards

OgilvyOne Business and Inmarsat Aviation have won the Gold award for Best Use of Virtual Reality/Augmented Reality at the DMA International ECHO Awards, which celebrate strategy, creativity, effectiveness and results. The companies were also awarded the runners-up prize in the Best Use of Technology Category.

The award recognises the results of Inmarsat Aviation’s marketing strategy, and awards Ogilvy and Inmarsat Aviation for revolutionising creativity in marketing to its target audience. Since early 2016, Ogilvy has worked with the client, driving a new position, story and approach to the complex and technical inflight connectivity market. Together, Inmarsat Aviation and Ogilvy launched the new brand positioning, ‘Bring it On’, which has played a significant role in transforming perceptions of Inmarsat Aviation in to a market leading aviation connectivity partner.

Inmarsat Aviation’s immersive exhibit ‘Connected Air’, recognised with the Gold award, visualises the connected airline of the future.  Most recently presented at APEX 2017 in Long Beach, California, the augmented reality experience demonstrates the benefits of connectivity and the possibilities that Inmarsat Aviation’s inflight broadband solutions create for airlines and their passengers, both now and in the future.

Dominic Walters, Vice President, Marketing Communications & Strategy, Inmarsat Aviation, commented: “When Inmarsat entered the airline passenger connectivity market, airlines were being bombarded with complex technical jargon from across the industry.  We saw our task as cutting through this noise and confusion and with the ‘Bring it on’ campaign, we achieved just that.”

He continued: “Our approach was to make the benefits of our product tangible and allow our audience to experience the amazing possibilities created by inflight broadband. Ogilvy took this vision and brought it to life in true ‘Bring It On’ style. To win this award is incredible recognition of our strategy.”