Ogilvy PR Shanghai Wins Ecco Account

Leading shoe brand ECCO has chosen Ogilvy Public Relations/Shanghai as its retainer agency in China starting in January 2013.

 

Mellisa Lim, Marketing Director of ECCO China, said, “Ogilvy PR came to us with exciting ideas based on hard-driven consumer insights and strategies. They impressed us from the concept development to their expertise in event management and we’re confident in their ability to elevate ECCO’s brand image in China to the next level.”

 

“Casual footwear is a trend that’s becoming a consumer favorite in China because of its comfort and style,” said Debby Cheung, President of O&M Group, Shanghai. “As we take creative approaches to promoting ECCO’s founding philosophy that ‘the foot comes first,’ and not the other way around, we’re certain that ECCO’s wide range of casual, formal and performance footwear will appeal to Chinese consumers.”

 

Founded in 1963, ECCO is the only major shoe manufacturer in the world to own and manage every step of the shoemaking process. Based on Scandinavian design, ECCO shoes are anchored in functionality, quality and craftsmanship and the brand has built its success on quality and innovative technology. ECCO can be found in more than 700 stores across China and the brand is rooted in more than 90 countries globally, which is fuelled by its consistent aim to make the best shoes in the world.