Ogilvy PR Australia Boosts Content Capabilities
Ogilvy PR Australia has appointed TV journalist Helen Frost to join Howorth, business to business and technology specialist consultancy and part of Ogilvy PR Australia, as Content and Editorial Manager.
A journalist with 14 years’ experience, Frost worked at Channel Nine, Sky News and Haymarket Media. She has joined Howorth to focus on delivering new content capabilities for owned, earned and paid media.
“We’re delighted to welcome Helen to Howorth and Ogilvy PR, and excited to have someone with her editorial and content experience join the team,” said Graham White, Managing Director, Howorth. “Helen’s longstanding career as a TV producer and reporter for some of Australia’s leading broadcast networks will bring first class editorial and content expertise to Howorth and the Ogilvy PR group, growing our capability in this rapidly expanding area.
“With the ongoing shift in the communications and media landscape and the opportunity for brands to communicate directly with consumers through a wide variety of online media, Helen will be an enviable resource for both our current and future clients,” White continued.
Frost will play a specific role on some of the agency’s core clients, contributing to media and content strategy as well as production. In addition to her role in Howorth, she will also work closely with others in the agency to broaden Ogilvy PR’s content offer, which is being led by Social@Ogilvy’s newly appointed Managing Director, Yianni Konstantopolous.
Frost is excited about joining the communications industry at such a progressive time. “It’s a time of significant change in the media and PR industry, and this is a terrific opportunity to help drive that change in a way that‘s going to extend Howorth’s boundaries to the benefit of its clients,” she said.
“Storytelling is always at the centre of my experience. My background in TV, print and online, will not only help my colleagues and our clients, but it will also pave the way for PR and social to charge ahead in content creation,” Frost continued.
“I believe there are only a few PR agencies currently capitalising on these opportunities to create engaging and relevant content through traditional media – and owned channels at the same time. Howorth is a progressive agency and I look forward to ensuring we seize the opportunities and remain at the forefront of the industry.”
Frost was most recently a producer across Nine's daily news bulletins, including The Today Show, and prior to that ran the Prime7 newsroom for Central Western NSW. As the senior reporter she covered issues important to regional Australia such as renewable energy, transport and most importantly innovations in health.
She also spent time as a senior producer and technology reporter for Sky Business News and as the managing editor of Haymarket Media's business division.