Ogilvy & Mather Wins Glass Lion and Two Grand Prix on Day Three of Cannes Lions
On the third day of the 2016 Cannes Lions Festival of Creativity, Ogilvy & Mather has taken home a Glass Lion for its work for the Make Love Not Scars organisation, a charity supporting acid attack victims. The powerful OOH posters and films “Beauty tips by Reshma”, made by Ogilvy & Mather Mumbai, shows “vlogger” Reshma, an acid attack survivor, giving make-up tutorials, demonstrating how to apply lipstick, eyeliner and remove dark spots. It then highlights that acid is as easily available and cheap as these products, giving shocking statistics on acid attacks - a phenomenon that sees more than a thousand victims a year in India alone.
The network’s Johannesburg office has also picked up a Grand Prix in the Radio category for its ‘Everyman Meal’ campaign for KFC. The series of radio ads challenge norms and conventions of what it means to be a man. Featuring voices of men from all walks of life, the campaign highlights that you can still be manly even though enjoying things that are not traditionally considered manly - like lip balms and cocktails. The campaign also won a Gold Lion in the Radio category.
INGO Stockholm, a Ogilvy & Mather/Grey joint venture, landed a Grand Prix for their innovative “The Swedish Number” for The Swedish Tourist Association. The direct campaign connects callers from around the world with random Swedes who have signed up to be ambassadors for their country and who offer an unfiltered view of Swedish life.
Ogilvy & Mather London was recognised for its ‘Self Conscious’ campaign for Dove, winning two golds in the Radio Category. Continuing its winning streak from day one, DAVID Buenos Aires received three Gold Lions, including two in the Promo & Activation category and one in the Direct category for its “Manboobs” work. Memac Ogilvy Dubai also received a Gold Lion in Print & Publishing for ‘It’s that affordable’ campaign for IKEA.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “It is such a great honour to win a Glass Lion, and a major accomplishment for our agency. ‘Beauty Tips by Reshma’ is a powerful campaign that highlights a very serious and widespread issue, and we thank our clients and creative teams for their creative courage. I am so proud of INGO Stockholm’s ‘Call Sweden’, and Ogilvy & Mather Johannesburg’s KFC campaign for their Grand Prix. To win two Grand Prix’s in one day is amazing.”
Kainaz Karmakar & Harshad Rajadhyaksha, Executive Creative Directors at Ogilvy & Mather Mumbai, said: "The Glass Lion is very special because the recognition for this campaign is the recognition for the cause. It is the recognition for the bravery of Reshma Qureshi and thousands of girls like her. The biggest step to stopping evil in society to drag it out in the open and every award this campaign wins, does just that."
Pete Case, Chief Creative Officer, Ogilvy & Mather South Africa, said: “The week in Cannes is all about being inspired to take the courage to go beyond what is considered possible. And I’m filled with gratitude that the work awarded tonight has spoken for itself. Thank you to our clients and our people for their courage, and to the judges and Cannes Lions for this recognition.”
Michael DiSalvo and Ben King, Account Directors from Ogilvy PR New York, have won Gold at the Cannes Young Lions awards. The pair competed against 17 other teams from around the world who had been selected to represent their home countries.
The brief came on behalf of the United Nations Sustainable Development Goals, tasking competitors to create a campaign to end food waste by retailers.
King and DiSalvo’s response focused on getting consumers to rethink the value of misshapen, older or excess food that is usually discarded.
Their ‘Extra Ordinary Food campaign’, proposed a ‘raw food fashion shoot’ with beauty magazine partnerships to re-set people’s expectations that good food does not need to always look perfect.
Ben King and Michael DiSalvo said: “Cannes Young Lions has been an extraordinary experience and it was fantastic to work on a brief around such an important cause. We hope it showed how PR still has the ability to change behaviour for the better and influence global issues. We have been so grateful for the support we have had from Ogilvy PR, the PR Council and NCM along the way.’
Today Ogilvy & Mather won a total of 42 Lions including: 1 Glass, 2 Grand Prix, 8 Golds, 16 Silver and 15 Bronze.