Ogilvy & Mather Singapore Appoints Ee Rong Chong as Group MD

Ogilvy & Mather Singapore has appointed 16-year Ogilvy PR veteran Ee Rong Chong, currently Managing Director of Ogilvy Public Relations Singapore, to the newly created Group Managing Director post, effective immediately.

In the new role, Chong will partner with O&M Singapore Group Chairman Chris Riley to accelerate implementation of the agency’s global “Next Chapter” strategy which centres on deeper integration across the Group’s disciplines and the advancement of modern marketing services such as data analytics, marketing automation and digital media. The pair will also work closely together on delivery transformation and future proofing existing service offerings in a bid to stay ahead of the curve in Singapore’s competitive communications market. 

“While constant change and uncertainty have become the norm, we are embracing the disruptive forces of today’s world and moving quickly to equip our clients with the resources and tools they need to confidently navigate the challenges and opportunities of modern marketing,” said O&M Singapore Group Chairman Chris Riley.

“One way we are doing this is by connecting our network like never before, to ensure we continue to serve clients with the best that we have to offer. By clarifying, simplifying and unifying the best of Ogilvy, we will help our clients to reach their goals more quickly. With Ee Rong’s two decades of public relations, integrated marketing, business and financial experience as a complement, I believe our partnership will drive greater alignment towards a shared purpose and integrated operating system that makes it easier for clients to find the creative solutions and agency brand experience they seek. Ee Rong knows our brand inside out and where we need to go,” added Riley.

In addition to her new responsibilities, Chong will continue to serve as Managing Director of Ogilvy Public Relations Singapore which was recently named Singapore PR Agency of the Year 2016 by Marketing Magazine.   

Commenting on her appointment Chong said, “David Ogilvy often spoke about being the company of giants. Of the many specialisms we have at Ogilvy, our greatest gift lies in the immense talent that exists in this agency network. Simply put, we have some tremendously amazing people! My focus will be on making sure we continue to groom these giants who share the passion for creating great work. I will also focus on making brands matter (our own included), by bringing the best of Ogilvy and giving our all in everything we do. I’m delighted, excited, and very much looking forward to partnering with Chris and the Singapore management team to bring this transformation story to life in Singapore.”

Scott Kronick, President & CEO of Ogilvy PR, Asia Pacific, added, “Against the backdrop of a still-rising Asia, digital disruption and convergence of marketing communications disciplines, Ee Rong’s appointment to this pivotal Group role is testament to our shared belief that public relations continues to play a central role in building our clients’ brands and businesses. As one of the most experienced and sought after practitioners in our network, Ee Rong’s leadership will be an asset to clients across the Ogilvy Group seeking strong, integrated, content-led campaigns built on solid foundations of earned influence.”

Since joining Ogilvy PR in 2000 in Kuala Lumpur, Chong has made the most of Ogilvy’s global network, living and working around the region, leading client relationships and campaigns spanning key markets such as Singapore, China Australia, Indonesia, Malaysia and Thailand.