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Hires, Wins & Business

Ogilvy Hong Kong Ramps Up Digital Creative Offering with Key New Hires

Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI

Ogilvy Hong Kong Ramps Up Digital Creative Offering with Key New Hires

Ogilvy & Mather Hong Kong (Ogilvy) has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI.

As Head of Creative Technology, Manolis will be working with Ogilvy creative teams to combine innovative ideas and business solutions to successfully connect with people via technology. With over 15 years of experience in creative media and technological innovation which includes software and hardware R&D, Manolis has spent the last eight years working in Hong Kong, most recently at DDB, before joining Ogilvy. Manolis co-founded the ‘Crafted By My Heart’ app that allows users to customise jewellery based on their heartbeat and which landed a top 10 spot in Creativity Online’s Top 20. He has also received local and regional recognition through his work on Coca-Cola glass AR adventures and the ‘I'm Amazing’ campaign for McDonald's Hong Kong.

Vivi, who leads customer UX/UI for Ogilvy, will work closely with the creative technology team to produce smart, innovative solutions that marry technology and experience design for clients. A hands-on creative, Vivi joins from R/GA Singapore where she worked on clients such as Google, YouTube, Uber, Siemens, Astro and Aramex. Notable awarded work includes digital campaigns for Mazda USA and Verizon Wireless.

Announcing the appointments, Reed Collins, CCO Ogilvy & Mather Hong Kong, said, “These new hires significantly bolster our already strong digital capabilities. With their respective technical skills and business acumen, it’s an exciting time for us here in Hong Kong as appetite from clients are increasingly leaning towards digital solutions. I’m proud to say that Manolis and Vivi’s complimentary talents will further drive our creative output to even greater heights. Watch this space.”