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Officeworks is 'Your Happy Tax Place' in New Spot From Photoplay

Photoplay Films, 3 months, 1 week ago

The agency behind the spot is AJF Partnership.

Officeworks is 'Your Happy Tax Place' in New Spot From Photoplay

Photoplay has recently produced a new campaign for Officeworks positioning it as 'Your Happy Tax Place'.

Directed by Photoplay's Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.


Advertiser: Officeworks

Creative Agency

Creative Director: Michael Skarbek

Executive Creative Director: Andrew Foote

Creative Agency: AJF Partnership

Senior Copywriter: Simon Gross

Senior Art Director: Dillon McKenna

Senior Producer: Charlotte Wren


Editor: Michael Houlihan

Post Production / VFX

Post Production House: The Institute of Post Production

Production Company

Production Company: Photoplay Films

Executive Producer: Oliver Lawrance

DOP: Simon Ozolins

Director: Husein Alicajic