Officeworks is 'Your Happy Tax Place' in New Spot From Photoplay
Photoplay has recently produced a new campaign for Officeworks positioning it as 'Your Happy Tax Place'.
Directed by Photoplay's Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.
Creative Director: Michael Skarbek
Executive Creative Director: Andrew Foote
Creative Agency: AJF Partnership
Senior Copywriter: Simon Gross
Senior Art Director: Dillon McKenna
Senior Producer: Charlotte Wren
Editor: Michael Houlihan
Post Production / VFX
Post Production House: The Institute of Post Production
Production Company: Photoplay Films
Executive Producer: Oliver Lawrance
DOP: Simon Ozolins
Director: Husein Alicajic