Ocean Outdoor x Vin+Omi Launches RESIST! Collection for London Fashion Week

The partnership between digital outdoor media owner Ocean Outdoor and Vin + Omi continued during London Fashion Week when limited edition garments made from up-cycled advertising vinyl featured in the designers’ AW20 collection. 

Highlights from RESIST!, the award-winning eco designers’ show, which was held at The Savoy on February 14th, will feature on 38 Ocean digital out of home (DOOH) advertising screens in eight UK cities, reaching more than 6.5 million people.

Clips from the catwalk will be broadcast in London, Edinburgh, Manchester, Birmingham, Liverpool, Glasgow, Leeds and Newcastle between February 18th and February 23rd. The runway show featured guest models TV presenter Anita Rani, environmental campaigner Jo Wood and British boxing champion Richard Riakporhe.

RESIST! continues the eco-studio’s project with HRH Prince Charles and Highgrove, combined with up-cycled projects featuring Olympic and world champion sailor Hannah Mills and British fencer James Honeybone and creative collaborations with Mr. Start and art and design students at Oxford Brookes University.

Vin + Omi said: "We believe that Ocean Outdoor's approach to digital advertising is responsible and our ongoing partnership highlights how digital advertising is another way forward for a healthier environment. We share the same passion for a more sustainable approach to both business and the environment."

Vin + Omi is the world’s only 100 percent zero-waste concept label to produce textiles which are all directly associated with social and environmental impact projects.

Ocean’s long term partnership with Vin + Omi is part of its Ocean for Oceans sustainability initiative. Repurposed vinyl ads are being turned into a limited edition retail line to support marine conservation work.