Obesity is The Real Monster in New Spot for The Almarai Company

Overweight and obesity are the fifth principal human death factor in the world.

Obesity is a serious and contemporary real problem. Bad nutrition habits plus a lack of a regular exercise routine is a combination that could result in critical health issues.

The tiger’s nature, his strength and his hunter qualities diminished, and his final death, are a perfect example to understand the problematic that we are dealing with.

The zebra instead, represents the opposite.

The agility it has, the capacity to escape from an animal that is clearly over it in the food chain, all as a consequence of it’s better physical condition.

The zebra, for just being fit, got its life saved!

Obesity is the real monster. A great message that was brought to life for Almarai Company by City Films Beirut with Leo Burnett KSA