O Positive Names Safeword Creative New West Coast Reps

Acclaimed production company O Positive this week announces that Safeword Creative has signed on to represent its award-winning roster of directors for commercials and content on the West Coast. The creative artist management firm is led by partners Erika Bokamper and Erika Sheldon, who bring diverse experience working with top production and post-production talent across a wide range of West Coast agencies and brands.

“We’re excited to work with the Erikas and their team at Safeword,” said O Positive director and partner Jim Jenkins. “They have strong relationships with agencies, as well as a great understanding of the industry as it stands today. We look forward to collaborating on the new opportunities they’ll send our way.”

“They’re super smart, intuitive and relatable,” added O Positive director and partner David Shane. “And they listen – a rare skill. We couldn’t be happier to work with them.”

Safeword’s Bokamper and Sheldon added, “We at Safeword Creative are beyond thrilled to announce our new partnership with the amazing and talented team at O Positive. It is an honour to be invited into their family as we are overjoyed to welcome them into ours. We look forward to growing our partnership and creating fantastic and groundbreaking work together .  

O Positive’s roster includes Kenny Herzog, Brian Billow, Spencer Riviera, Jun Diaz, Peyton Wilson (UK), Jenkins and Shane. This year, the company was once again named to AdAge/Creativity’s Production Company A-List and won a Cannes Silver Lion for David Shane’s Snickers campaign for BBDO New York – '#1 Fantasy' and 'Fantasy Night'. '#1 Fantasy' also picked up an AICP honour for Humor, along with Shane’s Snickers 'Recovery Room', which won in Performance, and Cure Alzheimer’s Fund 'Daughter and Mother', honoured for PSA.

In addition to Safeword, O Positive is represented by Sue Rosen’s Wry Wit for the Midwest and Texas and Ziegler Jakubowicz for the East Coast.