NYC Experiential Shop, N/A Collective Helps CitizenM Hotels Mark New Era in the Bowery

On Thursday, September 27, citizenM Hotel celebrated the opening  of their newest hotel in Bowery NYC with an opening party experience created and produced by N/A Collective– the NYC-based hybrid creative agency meets production shop.

citizenM is a leading transformational hotel offering affordable luxury hotel stays around the world for today’s new generation of modern travellers.

A new location in The Bowery signifies a momentous milestone for citizenM as it looks to unify its edgy ambience with one of New York City’s most deeply rooted and quirky, artistic neighbourhoods. The hotel brand’s celebratory opening party produced by N/A Collective is burlesque-themed and will include a red carpet entrance, disco-studded dancers in the main space, and three uniquely, designed room experiences for invited guests:

Flocks of Champagne Room: Guests enter a room of suspended bird cages not occupied by birds but instead filled with spotlit bottles of champagne. Feathers and bubbles fill the floor of the room to hint at the possibility of birds once occupying those cages. Guests are invited to take photos, drink champagne and take flutes to sip on in the next room.

Jack-in-the-Drawer Room: To highlight the luggage space under the bed, guests are invited into a room with a mysterious red light glowing out of the slightly cracked drawer. When they open the drawer, they find a contortionist who pops out wearing an exuberant silver bodysuit. The contortionist twists, turns, and flips around to give a mini tour of the room’s delightful attributes. As they are leaving, the contortionist promptly packs themselves back into the drawer to await next visitors.

Cotton Candy Concoctions Room: The third and final themed room invites guests into an alluring spotlight where a cotton candy machine sits. The shelves of the room are lined with different cotton candy sugars in jars to use as photo backdrops and the main ingredient for their cotton candy delight. Inside, a “candy expert” crafts the treat with various “cheeky” toppings.