NSW Health Launches New Awareness Campaign for Hepatitis B & C via REBORN
The NSW Health
Hepatitis B & C strategy 2014-2020 is aiming to prevent new
infections and improve the health of people living with Hepatitis B and
C.
REBORN has developed two strategic approaches and launched an integrated campaign to coincide with Hepatitis Awareness Week 2016.
The campaign's main goal is to get people talking about Hepatitis B & C again, raising its profile and ensuring a suitable level of infamy.
Research suggested that Hepatitis did not have a place at the table of Australia's health concerns, With other major health concerns such as Cancer, HIV, Depression and Diabetes having the majority share of Google searches, the campaign needed to bring Hepatitis to the forefront of research and discussion. The campaign aims to change awareness as people don't consider the virus to be a serious risk.
The campaign encourages people to think about Hepatitis B & C,
provide them with hope and positivity for the future and educate them on
how they can prevent, test and treat Hepatitis B & C. Together with
NSW Health, Reborn has created communications around each stage a
person may be in, whether that's the initial 'ask' phase, 'test' phase
or 'treatment' phase. The campaign aims to provoke people to get them to
think 'could it be me?', 'could I have Hepatitis B or could I be at
risk of getting Hepatitis C?'.
Says Sabir Samtani, founding partner, REBORN: "Reborn was thrilled to take on NSW Health as a client. The sensitivity of the issue brought with it new creative challenges and new rewards. Bringing awareness and aiding
the prevention of
Hepatitis B & C is something we are really honoured to be able to
say we have been a part of."
REBORN has developed two strategic approaches and launched an integrated campaign to coincide with Hepatitis Awareness Week 2016.
The campaign's main goal is to get people talking about Hepatitis B & C again, raising its profile and ensuring a suitable level of infamy.
Research suggested that Hepatitis did not have a place at the table of Australia's health concerns, With other major health concerns such as Cancer, HIV, Depression and Diabetes having the majority share of Google searches, the campaign needed to bring Hepatitis to the forefront of research and discussion. The campaign aims to change awareness as people don't consider the virus to be a serious risk.
The campaign encourages people to think about Hepatitis B & C,
provide them with hope and positivity for the future and educate them on
how they can prevent, test and treat Hepatitis B & C. Together with
NSW Health, Reborn has created communications around each stage a
person may be in, whether that's the initial 'ask' phase, 'test' phase
or 'treatment' phase. The campaign aims to provoke people to get them to
think 'could it be me?', 'could I have Hepatitis B or could I be at
risk of getting Hepatitis C?'.Says Sabir Samtani, founding partner, REBORN: "Reborn was thrilled to take on NSW Health as a client. The sensitivity of the issue brought with it new creative challenges and new rewards. Bringing awareness and aiding
the prevention of
Hepatitis B & C is something we are really honoured to be able to
say we have been a part of."
