NSW Health Launches New Awareness Campaign for Hepatitis B & C via REBORN
The NSW Health Hepatitis B & C strategy 2014-2020 is aiming to prevent new infections and improve the health of people living with Hepatitis B and C.
REBORN has developed two strategic approaches and launched an integrated campaign to coincide with Hepatitis Awareness Week 2016.
The campaign's main goal is to get people talking about Hepatitis B & C again, raising its profile and ensuring a suitable level of infamy.
Research suggested that Hepatitis did not have a place at the table of Australia's health concerns, With other major health concerns such as Cancer, HIV, Depression and Diabetes having the majority share of Google searches, the campaign needed to bring Hepatitis to the forefront of research and discussion. The campaign aims to change awareness as people don't consider the virus to be a serious risk.
Says Sabir Samtani, founding partner, REBORN: "Reborn was thrilled to take on NSW Health as a client. The sensitivity of the issue brought with it new creative challenges and new rewards. Bringing awareness and aiding the prevention of Hepatitis B & C is something we are really honoured to be able to say we have been a part of."