npower Selects FCB Inferno as Lead Creative Agency
FCB Inferno has been appointed by npower to act as its lead creative agency following a competitive pitch run through ISBA.
Owned by the German holding company RWE, npower is a leading supplier of energy in the UK.
FCB Inferno will be working with npower’s marketing team to develop and drive the company’s creative strategy. They will be working on fully integrated campaigns with a new creative strategy.
Edward Madden, Head of Marketing at npower said on the appointment, “We’re excited to have FCB Inferno on board and are looking forward to working with them to develop a new creative strategy that meets the challenges faced by our business. They demonstrated great strategic focus and creative ability throughout the pitch process and I am confident that we will benefit from their expertise, ideas and fresh perspective.”
Sharon Jiggins, Managing Director at FCB Inferno said on the appointment, “The energy and ambition of npower’s marketing team to reinvigorate the brand has really impressed us, and we are looking forward to developing exciting and memorable creative to stand out in the cluttered and confusing market of the energy sector.”
Category: Electric , Utilities