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Now You Can Chat to Your Cat with adam&eveDDB & Temptations' 'Catterbox'

adam&eveDDB, 4 months, 4 weeks ago

Agency teams with creative collective ACNE to give cats a new way to communicate with humans

Now You Can Chat to Your Cat with adam&eveDDB & Temptations' 'Catterbox'

The Temptations brand together with adam&eveDDB and renowned creative collective ACNE, today announced the pre-launch of a revolutionary cat collar, Temptations CATTERBOX.  

Temptations CATTERBOX houses a microphone, speaker, Bluetooth technology and wifi allowing cats’ meows to be recorded, processed, and then translated into human speech. Resulting in a completely new, breakthrough device that will make interactions with cats highly engaging and fun.

3D printed and coated in rubber lacquer for the cat’s comfort, the collar comes in four attractive colours. It  also connects to the Temptations CATTERBOX smartphone app, which allows cat owners to choose their cat’s new human voice from a range of options.


The cat collar is the first product idea to come out of the newly created The Temptations LAB , a research workstream dedicated to the future of fun times with your cat, developed in collaboration with adam&eveDDB. 

 “We’re fascinated by cats, so we set out on a mission to get to know them better,” said the Temptations Global Brand Director, Pete Simmons. “Through research, we learned that an adult cat’s meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both – giving cats a voice for the very first time.”

 “At the Temptations brand we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further,” Added Pete Simmons, Temptations Global Brand Director.

“Cats are often perceived as quite hard to get to know, independent pets, so we set up The Temptations LAB to find innovative ways to inject even more fun into a cat and owner’s relationship.” Said Richard Brim, adam&eveDDB Executive Creative Director 

The Temptations brand launches the prototype in the United States and New Zealand on 28th April 2016, to gauge public interest. The launch will be supported by a film, showcasing the product’s development to date. 

Creative Agency

Chief Creative Officer: Ben Priest

Copywriter: Natasha Lyons

Art Director: Dan Lacey

Executive Creative Director: Richard Brim, Ben Tollett

Planner: Stuart Harrison, Jessica Lovell

Business Director : Amelia Blashill

Account Director: Katie Baker

Producer: Agne Acute, Matt Craigie

Managing Partner: Fiona McArthur

Creative Agency: adam&eveDDB

Engineer: (ACNE) Patrik Lindberg

Researcher : (Acne) Caroline Tell, Mikael Vig

Music and Sound

Audio Post Production: ClearCut sound

Sound Engineer: (ACNE) Svante Stadler

Offline

Editor: Pablo Antonio Labanino & James Ireland

Post Production / VFX

Post Production House: Cain&Abel

Production Company

Creative Director: Johan Holgrem

Directors: Joakim Behrman

DOP: Adrian Wigerdal & Joakim Behrman

Executive Producer: Ben Clark

Producer: Niclas Bergstrom

Producers: Tim Mardell

Production Company: Acne

Category: Home , Pet food

Genre: Creative technology