Now You Can Chat to Your Cat with adam&eveDDB & Temptations' 'Catterbox'
The Temptations brand together with adam&eveDDB and renowned creative collective ACNE, today announced the pre-launch of a revolutionary cat collar, Temptations CATTERBOX.
Temptations CATTERBOX houses a microphone, speaker, Bluetooth technology and wifi allowing cats’ meows to be recorded, processed, and then translated into human speech. Resulting in a completely new, breakthrough device that will make interactions with cats highly engaging and fun.
3D printed and coated in rubber lacquer for the cat’s comfort, the collar comes in four attractive colours. It also connects to the Temptations CATTERBOX smartphone app, which allows cat owners to choose their cat’s new human voice from a range of options.
The cat collar is the first product idea to come out of the newly created The Temptations LAB , a research workstream dedicated to the future of fun times with your cat, developed in collaboration with adam&eveDDB.
“We’re fascinated by cats, so we set out on a mission to get to know them better,” said the Temptations Global Brand Director, Pete Simmons. “Through research, we learned that an adult cat’s meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both – giving cats a voice for the very first time.”
“At the Temptations brand we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further,” Added Pete Simmons, Temptations Global Brand Director.
“Cats are often perceived as quite hard to get to know, independent pets, so we set up The Temptations LAB to find innovative ways to inject even more fun into a cat and owner’s relationship.” Said Richard Brim, adam&eveDDB Executive Creative Director
The Temptations brand launches the prototype in the United States and New Zealand on 28th April 2016, to gauge public interest. The launch will be supported by a film, showcasing the product’s development to date.
Chief Creative Officer: Ben Priest
Copywriter: Natasha Lyons
Art Director: Dan Lacey
Executive Creative Director: Richard Brim, Ben Tollett
Planner: Stuart Harrison, Jessica Lovell
Business Director : Amelia Blashill
Account Director: Katie Baker
Producer: Agne Acute, Matt Craigie
Managing Partner: Fiona McArthur
Creative Agency: adam&eveDDB
Engineer: (ACNE) Patrik Lindberg
Researcher : (Acne) Caroline Tell, Mikael Vig
Music and Sound
Audio Post Production: ClearCut sound
Sound Engineer: (ACNE) Svante Stadler
Editor: Pablo Antonio Labanino & James Ireland
Post Production / VFX
Post Production House: Cain&Abel
Creative Director: Johan Holgrem
Directors: Joakim Behrman
DOP: Adrian Wigerdal & Joakim Behrman
Executive Producer: Ben Clark
Producer: Niclas Bergstrom
Producers: Tim Mardell
Production Company: Acne
Category: Home , Pet food
Genre: Creative technology