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Creative in association withGear Seven
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Not Looking Forward to Trump's Inauguration? Then Swear Him In

19/01/2017
Marketing & PR
Hot Springs, USA
160
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Swear Him In turns curse words into donations towards organisations that are threatened by the incoming administration

This Friday, Donald Trump will take the oath of office. For millions of Americans, the thought of that day evokes feelings of denial, dread, and red-hot anger. 

A team of creatives and developers have created an initiative that aims to use Inauguration Day as time for action. Swear Him In turns curse words into donations towards organisations that are threatened by the incoming administration. Every “fuck” is $1 pledged to The Center for Reproductive Rights, every “shit” goes to Greenpeace, and every “damn” to the ACLU. On January 20th, everyone who’s pledged to give a “fuck,” “shit,” or “damn” will flood those organisations with donations, turning their swear words into action.

“To be able to do something helpful on Inauguration Day is empowering and even a little cathartic,” says the team behind Swear Him In. “We hope this will give people the chance to let off some steam in a positive way.”

Those who give a damn are encouraged to go to swearhimin.com to make their pledges in advance of the inauguration.

Other alternatives for those who need outlets for their anger include The UnNaugural Concert, the Change.org Concert for America broadcast on Facebook Live, and the Women’s March and Sister Marches (in many U.S. cities) on January 21st.

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Brand
Agency / Creative
Work from Sapka Communications
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