“Television! Teacher, mother, secret lover.” The wisdom of Homer J. Simpson shining a light on the path to true happiness. And it looks like the creatives at BBDO New York have been inspired by Springfield’s greatest philosopher in their new campaign for HBO Go.
The ads, from BBDO New York, carry the theme line, “Nobody loves you like HBO GO” and show how even the most cherished relationships can’t compete with the endless hours of shows and movies that HBO GO can offer.
The campaign consists of four TV spots: three :30’s (Mom, Fiancé and Dog) and a :45 (Grandma).
Agency: BBDO New York
Client: HBO
Title: “Grandma,” “Mom,” “Fiance,” “Dog”
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Executive Creative Director: Mike Smith
Associate Creative Director/Art Director: Lawrence Melilli
Associate Creative Director/Copywriter: Matthew Mulvey
Executive Producer: Angelo Ferrugia
Director of Integrated Production: David Rolfe
Business Affairs: Kathy Bannon
Senior Account Director: Tara DeVeaux
Account Lead: Leland Candler
Account Manager: Christina Liu
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Director of Photography: Peter Donahue
Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Karen Wolfe
Editing Company: Arcade Editorial
Editor: Geoff Hounsell
Animation Company: Imaginary Forces
Colour: The Mill
Colourist: Fergus Mc Call
Producer: Orlaith Finucane