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Noah The Ark Meets Football and Maradona in Epic Tecate Spot

Press Kitchen, 4 months ago

Central Films' Rodrigo Garcia Saiz constructs a football field of biblical proportions for Nomades campaign

Noah The Ark Meets Football and Maradona in Epic Tecate Spot

Central Films' award-winning director Rodrigo Garcia Saiz bestows godlike powers on legendary footballer Diego Maradona to inspire the creation of an ark-like football stadium in the monumental new spot “Noah” for Tecate, out of Nomades. In the epic 2:00 spot, Maradona approaches a bohemian architect, urging him to build a football field to revive a love of the sport. He gets to work on the immense task, bringing on the aide of friends—who happen to be players of RealMadrid and Juventus—he completes the structure, leading couples of players,referees, radio announcers and fans to enter the stadium. As the crowd and players anxiously await gameplay, Noah steps in as referee and a single drop of rain falls from the sky, sparking the game launch and exploding the arena with energy and passion. Maradona and Noah both join in on the action, culminating with an awe-inducing hands-free move by Maradona for the win, leaving the crowd with a renewed love for the game. 


Brand: Heineken Mexico

Creative Agency

Creative Director: Pablo Batile, Rual Rivera, Guillermo Bernal

Copywriter: Felipe Alarcon Aranguiz

Art Director: Rafael Quijano

Producer: Ericka Tolosa

Creative Agency: Nomades

Head of Production: Ericka Tolosa

Music and Sound

Music Production: Alejandro Pelayo

Audio Post Production: Bravo Audio

Sound Mix: Bernardo Bravo


Edit Company: Central Films

Editor: Leonel Perez

Post Production / VFX

Post Production House: MPC Mexico

Colourist: Ricky Gaussis

Producer: Patricia Guerra, Leonel Perez, Paulina Salazar

Visual Effects: MPC Mexico

Visual Effects Artist: Eric Schaechter

Production Company

Production Company: Central Films

Director: Rodrigo Garcia Saiz

DOP: Mateo Londono

Executive Producer: Mauricio Francini

Category: Alcoholic drinks , Beers

Genre: Action , Comedy , Visual VFX