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Editors' Choice
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Nike Football Gears Up for EURO 2016 with its Biggest Brand Film Ever

lbbonline.com, 3 months, 2 weeks ago

Editors' Choice: Brand enlists Wieden+Kennedy, Rattling Stick’s Ringan Ledwidge, Cristiano Ronaldo and 16 more professional players for 'The Switch'

Nike Football Gears Up for EURO 2016 with its Biggest Brand Film Ever

Nike Football has today launched ‘The Switch’, a new six-minute film starring Cristiano Ronaldo and 16 other professional footballers. It is the longest brand Nike Football has ever produced. 

Released in anticipation of the upcoming EURO 2016 championship, which starts tomorrow, ‘The Switch’ was created by Wieden+Kennedy and directed by Rattling Stick’s Ringan Ledwidge, who also helmed 2014 ‘Winner Stays’ (check out an interview LBB did with Ringan on that spot here). The cinematographer was Matthew Libatique, who is renowned for his film work on ‘Black Swan’, ‘Straight Outta Compton’ and ‘Iron Man’.



The film tells the story of a nasty collision between Portuguese Ronaldo and a young English ball-boy during a match between the two nations. The bash of heads leaves the pair with switched personalities and abilities, thus rendering Ronaldo a shade of his former self and giving the young boy almost otherworldly skills. 

Ronaldo marked his most extensive shoot for any brand with ‘The Switch’, which required five days of filming. He performed his own stunts in the collision scene and reportedly took only three takes to nail it. 

The other players that feature are Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Megan Rapinoe, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano.

UK football commentator Jim Proudfoot also makes a cameo. 


Full Credits

Creative Director: Chris Groom, Stuart Brown
Copywriter: Dylan Lee
Art Director: Pedro Izique
Senior Producers: Ross Plummer, Scott Kaplan
Executive Producer:  Matt Hunnicutt
Agency Post Producer: Jen Milano
Strategic Planning: Henry Lambert, Zack Kaplan
Media/Comms Planning: Geoff Scoones, Alex Dobson
Account Team: Shinya Kamata, Luiza Prata Carvalho, Alyssa Ramsey, Karrelle Dixon
Business Affairs: Amber Lavender
Studio Design: Matt Blum, Randall Garcia, Jessica Raddatz

PRODUCTION
Production Company: Rattling Stick, Los Angeles
Director: Ringan Ledwidge 
Executive Producers: Joe Biggins
Line Producer: Sally Humphries
Head of Production: Richard McIntosh
Director of Photography: Matthew Libatique

EDITORIAL 
Editorial Company: Work Editorial 
Editor: Rich Orrick
Assistant Editor: Ben Corfield 
Exec Producer: Marlo Baird
Post Producer: Brandee Probasco

VFX
VFX Company: The Mill  
Head of Production: Dan Roberts 
Producer: Anastasia Von Rahl 
Associate Producer: Karina Slater 
Coordinator: Samantha Hernandez
Production Assistant: Sardor Kaziyev
Shoot Supervisor: Phil Crowe, John Shirley
Creative Director: Robert Sethi, Phil Crowe
2D Lead Artist: John Shirley
3D Lead Artist: Chris Bayol
2D Artist:Tim Davies, Robin McGloin. Brad Scott, Daniel Thuresson, Martin Karlson, Greg VanZyl, Brett Lopinsky, Alex Candlish, Gareth Parr, Ed Laag, Scott Johnson, Tim Robbins, Remedy Huynh (Jeannie), Becky Porter, James Allen, Nick Tayler, Elliot Brennan, Don Kim
3D Artist: Blake Sullivan, Matt Bohnert, Annie Zhao, Bridget Warrington, Charles Storniolo, Jason Monroe, Mike Di Nocco, Monique Espinoza, Odel Palmer, Pedro Ignacio Gegundez Vicente, Tamara Garabedian, Cory Cosper, Patrick Warner, Terry Ziegelman, Ziming Liu, Dan Warom
Tracking: Jason Janksy, Michael Lori, Jenna Kind, Martin Rivera, Steven Olson, Samantha Pedregon, Katie Yancey

Art Support: Gary Marschka, Matt Dobrez, Dylan Streiff
Matte Painting: Andy Wheater 
Design Support: Patrick Kipper

Design Artist: Greg Park, Justin Sucara, Viraj Ajmeri, Amy Graham, Clare Carrellas Andrew Proctor (Mill + CD) & Manija Emran (Mill + CD) 
Editor Assist: Natalie Wozniak
Colour: The Mill LA
Colorist: Adam Scott 
Executive Producer: Thatcher Peterson
Color Producer: Diane Valera
Color Coordinator: Jackson Rogers 
Assist: Sam Ziaie, Ryan Crane, Benton Africano, Asa Fox

The Mill London Team
Executive Producer: Gemma Humphries
Workshare Producer: Alexandra Paton
Production Assistant: George Reid
Shoot Supervisors: Andrew Wood, Hitesh Patel
Tom Walter: Head of Operations  
2D Lead: Grant Connor
3D Lead: Adam Droy
2D Artists: Ben Turner, Dan Williams, Gianluca Di Marco, Courtney Pryce, Adam Fenwick, Alex Snookes, Ahmed El-Azma, Soledad Martin, Rebecca Clay
3D Artists: Edward Hicks, Anthony Northman, Pedro Igancio Gegundez Vicente, Philip Maddock, Hugo Jackson, Jacob Gonzales, Andrew Bartholomew, Will Burdett, Finlay Crowther

MUSIC 
Label: Counter Records / Ninja Tune
Creative Director/Partner: David O’Bryan
Arranger: Tom Belton / The Heavy
Song: The Heavy “Turn Up”
LONG FORM MIX
Mix Company: Technicolor
Mixer/Sound Designer: Julian Slater
Re-Recording Mix Tech: Luke Schwarzweller

Advertiser

Brand: Nike Football

Category: Clothing/fashion , Sports

Genre: Action , In-camera effects , People , Storytelling , Stunts , Visual VFX