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Nike Football Encourages Players to 'Believe As One' in Inspiring New Spot

Pulse Films' Sam Pilling directs powerful short from W+K London

Nike Football Encourages Players to 'Believe As One' in Inspiring New Spot

Pulse Films director Sam Pilling has launched his latest work for Nike Football celebrating England's unexpected journey during the World Cup 2018. 

Created by W+K London, Believe As One captures the spirit of the team and the mood of the nation following their epic and unexpected triumph into the semi-finals. And although the conclusion of their adventure wasn't what we dared to dream it would be, the UK united over one of the most promising England teams they've had in a generation. This film tells that story. 

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Advertiser: Nike

Clients: Julian Howkins

Creative Agency

Creative Agency: W+K London

Producer: Richard Adkins

Group Account Director: Ryan Fisher

Planning Director: Paula Bloodworth

Creatives: Ben Shaffery & Max Batten

Executive Creative Directors: Tony Davidson & Iain Tait

Business Affairs: Alex Coomer

Production Assistant: Jasper Ford

Production Company

Production Company: Pulse Films

Executive Producer: James Sorton

Director: Sam Pilling

DOP: Deepa Keshvala, Nick Morris (2nd Unit)

Producer: Alistair Payne-James, David French

Wardrobe: Grace Zito

Second Unit Director: Hector Dockrill

1st AD: Ben Gill


Edit Company: Stitch

Editor: Paul O’Reilly

Post Production / VFX

Post Production Company: Framestore

2D Lead: Katie Rhodes

VFX Producer: Sophie Harrison & Chris Anthony

Grade: Simon Bourne


Music Company: Twenty Below


Sound Company: 750mph

Producer: Antonia Vlasto

Category: Clothing/fashion , Sports

Genre: Dialogue , People