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Nike Builds Tribute to Mo Farah Using Gold-Winning Running Shoes

Wieden+Kennedy London, 1 week, 5 days ago

Large scale installation features over 200 pairs of used Nike Air Zoom Pegasus running shoes

Nike Builds Tribute to Mo Farah Using Gold-Winning Running Shoes

Wieden+Kennedy London’s latest work for Nike celebrates British athlete Mo Farah, with a large in-store installation featuring the same brand of running shoes that the Olympian uses, and that took him from winning two golds at the London 2012 Olympics to the two won at Rio 2016.

The installation, a large wall-like case, houses the shoes, whilst a bold, inspirational manifesto alluding to Farah’s intensive training methods and personal sacrifices celebrate the athlete’s discipline and dedication.

The piece has been on show in Niketown London at Oxford Circus, before being gifted to the British Athletics Federation to find a permanent home.

Genre: PR