Daloc Security Doors - that’s not the name you expect on a big budget campaign by one of this year’s headliner agencies (INGO).
Channel your inner 12-year-old and watch a story about these two little boys and the vivid imagination of one of them. The ad’s format - with the twist at the end is classic, however it’s a very clever way to keep adult attention riveted to the features of the actual – and let’s be honest, not otherwise heartbeat accelerating – product.
It sounds as though the boys are having a conversation about an awesome new toy one boy has just received. At least the other boy thinks so.
Directed by Misko Iho, this ad is a nostalgic glimpse into your simpler time when you were a kid.