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Hires, Wins & Business

Nice Shoes Brings Colour to Boston with Phil Choe

Choe launches Nice Shoes studio in Boston, teaming with Editbar, Sweet Rickey, and Sound Lounge

Nice Shoes Brings Colour to Boston with Phil Choe

NYC-based Nice Shoes announces the opening of a Boston-based colour suite with the talents of colourist Phil Choe. The launch continues a three-year long campaign of expansion for the 21-year old company, with successful launches in Chicago, Minneapolis, and most recently, Toronto. Choe’s colour suite will be located at leading Boston editorial studio, Editbar, where Nice Shoes has had a successful remote partnership for the past year. Editbar recently expanded with a buildout of the third floor of their location, launching production company Sweet Rickey and constructing new studios for Choe as well as Sound Lounge Everywhere, making 33 Union Street a one-stop shop for any and all production needs. 

“Boston has been a great city for us. Providing local, convenient access to our clientele there is a large part of the reason we began offering Remote Colour Grading,” said Managing Director Justin Pandolfino. “As we’ve established that service, we’ve seen demand for a Nice Shoes colourist in Boston, and the timing is right for us, for Phil, and for Editbar to make this move.”

Choe has brought his expert eye to a variety of commercial campaigns, music videos, branded content, and films during his career at Nice Shoes. Some of his recent projects include collaborations with TIME and VICE on a number of web documentaries, feature films Thank You For Your Service, Bad Rap, and Born Guilty, and campaigns for Johnsonville, Covergirl, Target, and Champion, as well as documentary Run Mama Run, which will be making it’s theatrical world premiere at the 2017 Tribeca Film Festival. 

“Boston is very similar to New York. It’s fast paced, and filled with passionate, creative people. Fantastic work comes out of Boston and I’m ecstatic to be joining this community,” said Choe. “I’ve already had the opportunity to work on some wonderful campaigns for Dunkin Donuts,  Priceline, and Royal Caribbean; and I can’t wait to see what other creative opportunities arise as I get to know the creatives and producers here.”

Choe’s studio has been built to the same standards as other Nice Shoes locations, including FilmLight’s Baselight, with everything installed, calibrated, and supported by the studio’s expert engineering team in New York. He’ll be available for collaborations with remote clients via the Boston studio, and clients will also continue to be able to book all of Nice Shoes artists from New York, Chicago, Minneapolis and Toronto out of Boston as well. 

“We truly value the relationships we have in Boston, and we’re excited to be sharing Phil’s talents with this marketplace,” said Executive Producer Tara Holmes. “There’s really nothing he can’t handle. He’s worked with clients in a variety of genres and crafted stunning imagery every single time whether it be a documentary, a beauty spot, or a dark and moody music video. I’m proud to have him representing Nice Shoes in Boston.” 

Editbar, Sweet Rickey, Nice Shoes, and Sound Lounge will celebrate their partnership with a launch party held in their shared space on Thursday, April 27th. 

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