Nice Biscuits, New Office
Nice Biscuits celebrated its 10th birthday last year, but both the biscuits and the business are still just as fresh. For the past decade, Nice Biscuits have been delivering their boutique-style post production skills to an ever-widening client base, and their success has now led them to move to a bigger home.
Setting up shop in Eastcastle Street, they selected a space that could be built around their growing ambitions. The new location needed a large helping of TLC, but the team have rolled up their collective sleeves and produced an office space that feels as comfortable as it is contemporary.
Russ Shaw, Flame Artist at Nice Biscuits, comments: “When we took over the office, we saw it as a real chance to put our creative heads together and design the space we wanted. It was this opportunity to be part of the design that swayed us to move in the first place, and I think what’s come out the other side is better than most of us imagined.”
The opportunity to design the space was very attractive to the creative team, but the move was far from simple. Russ explains: “When we arrived, the building didn’t even have working heating or cooling. We literally had to rip everything out and start from scratch, and we even had to close off the road one day as our new air conditioning system was craned onto the roof. Thankfully, our new neighbours at Independent Films were very understanding.”
After six months of hard graft, the new office was complete and the team waved goodbye to Wardour Street. With the new space kitted out and everyone settled, Nice Biscuits are back to work and focussing on delivering more than the traditional post house. Positioning themselves a valuable partner to their clients as opposed to a separate service provider, the business is supported by media distribution and production arms.
Russ comments: “Our size and style breeds flexibility. Partnership is central to the way we do things and our clients are able to take a real hands-on approach that they won’t get with a larger firm. Despite being relatively small, we’ve been able to tackle major projects over the last decade.”
This past festive period, Nice Biscuits worked in collaboration with 18 Feet and Rising to create a Christmas campaign for House of Fraser that packed a real punch. Completing the colour grade, VFX clean-up as well as producing the endframe, Nice Biscuits helped the ‘Your Christmas. Your Rules’ campaign become one of the real highlights of the end-of-year ad season.
Russ says: “This campaign was the perfect way to round-off an exciting year. The ad was more akin to a music video so it really stands out from the crowd of traditional Christmas spots. As we enter our 11th year, everyone at Nice Biscuits is excited and motivated to tackle more major campaigns in 2016.”
With bigger projects on the way, the office switch couldn’t have come at a better time. Nice Biscuits have decked out the space with the same cutting edge technology they have become renowned for. Three flame premiums, each coming with flare and flame assist, give them nine seats, and full spec Da Vinci resolve grading suite with 4k monitoring provide the best in colour grading tech.
Ollle Gill, colourist, comments: “During the move, we took the opportunity to completely rebuild our network and we now boast 56gb interconnectivity between our suites. High-speed collaborative
workflow between grade and VFX is one thing that helps us tackle the major projects, and keeping up with the improvements in technology ensures that we can always deliver the best for our clients at the best price.”
Nice Biscuits may have relocated outside Soho (well, only just), but they’re still at the heart of Adland and will be providing their clients with the same service they have for the past decade. It’s a new office, new showreel and new chapter for Nice Biscuits.