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nib Health Insurance launches new 'Do It For Them' campaign via Saatchi & Saatchi, Sydney

Saatchi & Saatchi Sydney, 6 months ago

The new campaign "Do It For Them" harnesses a simple truth: No matter how old you are, your parents still worry about you.

nib Health Insurance launches new 'Do It For Them' campaign via Saatchi & Saatchi, Sydney

Saatchi & Saatchi, Sydney is currently launching nib Health Insurance's latest brand campaign, "Do It For Them".

The campaign targets people who have more to do in their life than worry about private health insurance - they know they need it, but it's not something they ever want to think about.

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The campaign idea "Do It For Them" harnesses a simple truth: No matter how old you are, your parents still worry about you. The campaign features parents who have 'assumed the worst' about their children's lives to show how getting nib health insurance can provide peace of mind - no matter how worried you might be.

The campaign is launching across both Australia and New Zealand and is supported by TV, digital video, digital display and mobile comms.

Head of Marketing - James Barr
Group Marketing Manager - Jessica Bower
Marketing Manager AU - Chris Donald
Marketing Manager NZ - Jessica Lantry
Marketing Campaign Coordinator - Ryan Meredith
Creative Agency - Saatchi & Saatchi Australia
Executive Creative Director - Mike Spirkovski
Associate Creative Director - Pierro Ruzzene
Associate Creative Director - Flavio Fonseca
Senior Planner - Joseph Smeaton
Copywriter - Guy Hobbs
Art Director - Pierre-Antoine Gilles
Executive Producer - Paul Johnson/Sue Hind
Group Business Director - Nick Braddy
Business Director - Claire Thompson
Business Manager - Dan Beer
Production Company - Good Oil / Sonar
Director - Matt Kamen
Executive Producer (Good Oil) - Llew Griffiths / Sam Long
Executive Producer (Sonar) - Sophie Haydon