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New Samsonite Luggage Campaign Captures Life in Motion

Publicis Worldwide, 4 months, 1 week ago

Publicis Conseil launches new European campaign directed by Vincent Viriot

New Samsonite Luggage Campaign Captures Life in Motion

Samsonite has just launched its new European campaign 'For Life in Motion', the first campaign created with Publicis Conseil.

The campaign is based on a strong human insight on the way we live today: Hypermobility. Samsonite fits in with the lifestyle of hypermobile discerning travellers. Wherever they go, whenever they want to.

The campaign features four collections all made in Europe and created with 'Curv' technology and polycarbonate for a perfect combination between lightness, strength and elegance.

Samsonite's campaign showcases its lightweight and resistant suitcases moving effortlessly amidst high-speed travel imagery including transport, cities, neighbourhoods and monuments.

Creative Agency

Account Manager: Cécile Lejeune, Charlotte Garel

Creative Director: Steve O’Leary

Copywriter: Nicolas Schmitt, Maneesh Sharma

Art Director: Gérald Schmite

Creative Agency: Publicis Conseil

Account Managers: Ignacio Chàvez-Rodriguez, Libby Little

Music and Sound

Composer: Fakir Music

Production Company

Director: Vincent Viriot

Production Company: NightShift

Category: Luggage , Travel