senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

New Samsonite Luggage Campaign Captures Life in Motion

26/05/2016
Advertising Agency
Paris, France
449
Share
Publicis Conseil launches new European campaign directed by Vincent Viriot

Samsonite has just launched its new European campaign 'For Life in Motion', the first campaign created with Publicis Conseil.

The campaign is based on a strong human insight on the way we live today: Hypermobility. Samsonite fits in with the lifestyle of hypermobile discerning travellers. Wherever they go, whenever they want to.

The campaign features four collections all made in Europe and created with 'Curv' technology and polycarbonate for a perfect combination between lightness, strength and elegance.

Samsonite's campaign showcases its lightweight and resistant suitcases moving effortlessly amidst high-speed travel imagery including transport, cities, neighbourhoods and monuments.








Credits
Agency / Creative
Production
Music / Sound
Work from Publicis Conseil
Sustainability
AXA
15/02/2024
18
0
32
0
ALL THEIR WORK