New Global Campaign for PokerStars Featuring Neymar Jr and Ronaldo Announced

Gravity Road has been appointed by the world’s largest online poker room, PokerStars for a global online campaign.

Gravity Road were successful following a competitive pitch and will be responsible for developing an online campaign, which increases the brand’s visibility and engagement across social platforms and drives customer acquisitions.

The campaign will launch in the summer featuring two of the brand’s TEAM PokerStars SPORTSTARS - Brazilian football legends Neymar da Silva Santos Junior and Ronaldo Luis Nazario de Lima.

Simon Tilbury, Associate Director – Advertising at PokerStars said, “We are very excited to be working with Gravity Road. We have some of the world’s biggest talent, so we needed big ideas that would have impact. We were not only impressed by the team’s idea but also their understanding of the content and how people would receive the idea.”

Gravity Road Founding Partner, Mark Boyd, adds, "PokerStars bought a bold strategy and work. We’re stoked to be working on a great brand with the opportunity to work with some of the biggest social talent in the world. As Trump might say, this could be HUGE. We believe this unique combination can achieve scale and impact within the audience and with new customers.”