'Cocktail Porter', an Australian-first
subscription service that delivers a premium designer cocktail
experience direct to customers' homes, has recently launched. It will
enable people to enjoy bespoke cocktails at home and is brought to
market by specialist drinks company Sweet&Chilli via Leo Burnett
Sydney.
Cocktail Porter is the first project to launch out of
Leo Burnett's new business design consultancy. It is an idea born out of
a lack of customised experiences in the market that cater to the
enjoyment of premium spirits at home. Designed by world-class
mixologists, Cocktail Porter offers subscribers a chance to enjoy a
range of carefully curated cocktails. Sweet&Chilli worked with Leo
Burnett to develop the disruptive new business model, and Leo Burnett
developed a working proto-type before completing the design and build.
Says
Cam Northway, founder and managing director, Sweet&Chilli: "The
dramatic take-up of wine and meal-kit delivery products have whet the
consumer appetite to stay in and enjoy the same comforts as they would
at any venue in their city. Savvy entertainers and cocktail lovers will
be able to experiment at home with the best ingredients, equipment and
simple directions.
"I'm very excited to be launching Cocktail Porter. The bespoke nature of
each cocktail box also means that there's no waste or unnecessary
outlay on pricey ingredients that don't get used."
Leo Burnett is
growing its business design consultancy service, which fuses
behavioural design with creative thinking to solve business problems,
unlock growth opportunities and create new business ventures. The agency
brings together a team of thinkers, creators, technologists, external
cultural collaborators and entrepreneurs, working closely with clients
in a series of innovation sprints.
Says Dan Pankraz, who leads
Leo Burnett's business design consultancy: "The world doesn't need
another 'lab'. We see a lot of optimising of experiences masking as
innovation. We want to help clients future proof their business by
creating exciting new revenue opportunities, deeper experiences and
surprising partnerships."
To view the Cocktail Porter website visit:
cocktailporter.com.au.