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Creative

'Never Miss Out' on Your Favourite Concert with Air France's New Search Engine

BETC Paris and General Pop launch new website to help fans see their favourite artist anywhere in the world

'Never Miss Out' on Your Favourite Concert with Air France's New Search Engine

Air France Music is launching its very own concert search engine 'Never Miss Out', developed in collaboration with General Pop, BETC's entertainment entity.

'Never Miss Out' allows users to search for concert dates and book tickets to go from a selection of nearly 300 artists. The search engine will find concert dates worldwide and only features dates where there are still spots available. It then directs users to a ticket seller, with matching Air France flights to bring you there.

Since 1999, music has been an integral part of the Air France brand’s DNA. By offering relaxing and captivating playlists on board its flights, or by choosing revolutionary artists and tracks for its ads (Chemical Brothers, As We Fall, Glass Candy, Rone), all curated by General POP, music has gradually become an essential part of the brand universe, and almost 20 years later, it is almost inseparable. The airline’s strong relation to music was further cemented in 2010 with the creation of the Air France Music label, in collaboration with BETC Digital and General Pop.

Never Miss Out follows the line of pop-culture nuggets that General POP has produced for Air France over the years, such as the hugely popular “Cinema To Go” in 2016 or the “Gomme a Macher” in 2017.

This new service responds to a strong trend in the music market. According to a study conducted by the YouGov France research institute, more than three-quarters of French people are prepared to travel to see a concert by their favourite artist. More than a quarter of them would be willing to travel abroad to see the concert.

Offering its latest trendy musical selection on board its flights, Air France also invites you to discover its playlists in streaming before or after your trip on music.airfrance.com. With artists such as Chilly Gonzales, Sébastien Tellier, Phoenix, Keren Ann and Charlotte Gainsbourg, Air France Music chooses playlists that are an invitation to dream and relax. The website also offers exclusive interviews and podcasts for download.

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Creative Agency

Creative Agency: BETC Paris

Copywriter: Souleman Diallo

Art Director: Charles-Antoine De-Sousa

Producer: Sandy Semelin, Antonin Burbaud

Executive Creative Director: Ivan Beczkowski and Rémi Babinet

Web Design: Coralie Castot

Head of Music: General Pop

Digital Agency

Digital Agency: BETC Digital Studio

Category: Airlines , Travel

Genre: Digital