Netflix's Sport Movie-Inspired 'Pep Talk'

Over the holidays, Netflix, the world’s leading Internet television network, launched a new Canadian brand campaign developed by DDB Canada’s Vancouver office.  While Netflix is a mature brand in the United States, research showed that Canadians struggled to see the value in the service, with some people even struggling to understand what exactly Netflix is and how it’s used.
 

To raise awareness for the brand and help demonstrate the value it provides, the new creative reveals how stories you can find on Netflix stay with you anywhere, anytime.

 

"Pep Talk" is directed by Michael Downing of Partners Film.

 

Client: Netflix Canada
Agency: DDB Canada Vancouver
Executive Creative Director: Dean Lee, Cosmo Campbell
Creative Director: Dean Lee, Josh Fehr
Associate Creative Director: Daryl Gardiner
Copywriter: Jessica Schnurr            
Art Director: Daryl Gardiner
Agency Producer: Karen Brown
Account Team: Patty Jones, VP Client Services Director, Roger Nairn, Account Supervisor
Strategy: Rob Newell
Social Media Strategy: Marty Yaskowich

Production Company: Partners Films 
Director: Michael Downing
Director of Photography: Andre Pienaar    
Executive Producer: Gigi Realini
Producer: Shannon Barnes

Post-Production Company: Cycle Media 
Editor: Matthew Griffiths
Colourist: Claudio Sepulveda
VFX/Animation Co: Peter DeBay  
Audio House: Wave Productions 
Audio House Producer: Craig Zarazun
Audio House Engineer: Craig Zarazun
Music Composer:  Bob Smart
Casting Agency: Steven Mann
Media Company: MEC Global