Netflix Christmas Ad from Deutsch LA

The holidays can be a time of joy and togetherness, but they can also be a time of stress…because of all the togetherness. In this new commercial from Deutsch LA, Netflix suggests that a solution to all the holiday-induced craziness is bringing the family together with some entertainment on Netflix.

 

The spot, “Tree Topper”, tells the story of a rambunctious family from the viewpoint of a porcelain tree topper, voiced by The Sopranos’ Lorraine Bracco. She describes how she has seen a lot in her decades with the family. Near misses. The antics of the McDermott boys.  Just about everything that comes with being part of a big family.

 
Even though it can be crazy in the house, she loves when the family is curled up in front of Netflix. It’s so sweet  that it always brings a smile. Then again, she adds, “It’s kinda painted on my face.”

 
Deutsch LA was recently added to Netflix’s agency roster, and this is our first work for Netflix. It will be accompanied by radio, print digital and experiential work that reinforces that Netflix is what connects people during the holidays.
 

The commercial was directed by Matt Aselton, who brought humor and pathos to our “Cubs Win” ad for PlayStation.

 

Credits

Client Credits:
▪       Chief Marketing Officer:  Kelly Bennett
▪       VP/ North America Marketing:  Jerret West
▪       Global Creative Director:  Trent Good
▪       Senior Producer:  Kara Pierce
▪       Senior Marketing Manager:  Megan Imbres
▪       Creative Marketing Manager:  Crystal Ponzio
 
Deutsch Creative Credits and Titles:
▪       CCO:  Pete Favat
▪       Group Creative Director:  Gavin Lester
▪       Senior Art Director:  Gordy Sang
▪       Senior Copywriter: Brian Siedband
▪       Director of Integrated Production: Vic Palumbo
•  Producer: Rachel Seitel
           
 
 
Production Company(s)/Based in City/State:
Arts & Sciences, Los Angeles, CA
▪       Director:  Matt Aselton
▪       DP:  Corey Walter
▪       Managing Director:  Mal Ward
▪       Executive Producer:  Marc Marrie
▪       Line Producer:  Zoe Odlum
 
Editorial Company/based in City/State and list editorial credit(s):
            Arcade Edit, Los Angeles, CA
▪       Editor(s):  Geoff Hounsell  
▪       Executive Producer:  Damian Stevens
▪       Assistant Editor(s):  Glenn Teel
▪       Producer:  Gavin Carroll
 
Post Facility/city/state: (COLOR)
MPC, Santa Monica, CA
▪       Colorist:  Mark Gethin
 
Post Facility (ONLINE)/City/State: (list all involved, including compositors, artists, et al)
            MPC, Santa Monica, CA
•       Online Artist:  Mark Holden
•       Online Assistant Artists:  Adrian Leva
•       Producer: Abisayo Adejare
•       Executive Producer:  Lexi Stearn
 
Music/Composer(s)/based in City/State:
Human
 
Sound Designer Company/city/state:
            Henry Boy, New York, NY
 
Audio Post Company/City/State: (include engineer, mixer, et al)
            Lime Studios, Santa Monica, CA
▪       Mixer:  Rohan Young
▪       Assistant:  Jeff Malen
▪       Executive Producer:  Jessica Locke
 
Shoot Location/s (If stage, list name and address. If location, provide complete address.)
Chicago, Illinois
 
End Tag treatment
Laundry, Los Angeles, CA
 
Additional Deutsch Credits:
•  Mike Sheldon, CEO
•  Kim Getty, Director of Account Management
 
Account Management Credits:
•  Group Account Director:  John McGonigle
•  Account Director:  Christi Johnson
•  Account Supervisor:  Michal David
 
Media Credits:
•  MEC
 
Account Planners: 
 
Traffic/Business Affairs:
•  Director of Business Affairs: Abilino Guillermo
•  Business Affairs Manager:  Maggie Pijanowski
•  Director or Broadcast Traffic: Carie Bonillo