Nestlé Reveals New Episode of the Extrême Saga Directed by Paul Mignot
Nestlé has revealed a new episode of the 'Extrême' saga to launch the 'Mini' version of the famous cone, directed by Paul Mignot. It includes sensual Betty, this time with her own reflection. The movie's rhythm and aesthetic mixes nervous action and languorous tasting, glowing with charm in each image.
Patricia Chemoul, TV producer, said: "Creatives Anne-Cécile Tauleigne (DC), Julien Chesné (DA) and Eric Auvinet (CR) were immediately seduced by the work of Paul Mignot. His filmography in advertising demonstrates a mastery of technique & careful art direction combined with a keen eye for detail. But it was his wonderful short film Believe, which has strongly influenced me, which revealed his knack for directing strong players, full of sensibility and aesthetic, that finally convinced the creatives. In the end, Paul has mastered this new campaign for Extreme Mini with a film that will mark the spirits. " VIA Packshotmag
Category: Food , Sweet