Neste's 'Zero Vacation' Project Offers Swedes a Sustainable Alternative to Long Haul Holidays

Neste, a global leader in renewable diesel and renewable jet fuel made from waste and residues, is introducing the sustainable Zero Vacation. 

The Zero Vacation, which was created by TBWA\Helsinki, is a part of Neste’s Zero Island project that looks for different ways to reach zero emissions in Sweden. The vacations take place on the naturally beautiful island of Lidö, where people can enjoy their vacations swimming, staying in the beautiful zero cabin Nolla and sampling delicious dishes from the specially designed, sustainable Zero Menu. 

“Fossil-free future requires changes in our everyday lives, and in our mindset. As part of Zero Island project, we wanted to show people they can have a world-class vacation with as little emissions as possible and without flying to the other side of the world,” says Neste marketing director Sirpa Tuomi.

From accommodation to food, every aspect of the Zero Vacations is designed to produce as little emissions as possible. The guests will be staying in the acclaimed Zero Cabin, Nolla, an Airbnb favourite featured on Lonely Planet and Dezeen among others. The Robin Falck designed cabin is built from sustainable materials and comes with minimal environmental impact both in terms of emissions and the concrete impact on nature. Tapping into the staycation trend, the Zero Vacations are designed to let guests experience a simpler way of life and nature in its purest form.