NBC News Marketing and BODEGA Win Daytime Emmy Award

NBC News Marketing and content creation/production company BODEGA took home a Daytime Creative Arts Emmy Award for 'Outstanding Promotional Announcement' for their work on 'Today Show: ROKERTHON 2.'

The promo spot was directed by NBC’s Jose Antonio Prat, produced by BODEGA, edited by Northern Lights’ Glenn Conte, with graphics by Mr. Wonderful and audio by SuperExploder. The promo, viewed Here, adopts a cinematic trailer style to show Today Show weather anchor Al Roker taking a grassroots approach to securing the Guinness World’s Record title for the fastest time ever reporting the weather from all 50 U.S. states.