Nationwide Takes Over Snapchat to Celebrate this Year's A-level Results
To celebrate the UK’s A-Level results day and the launch of its new student account, FlexStudent, Nationwide Building Society turns to Gen Z's favourite platform to help students celebrate their much anticipated exam results.
For one day only, users are able to access a bespoke Snapchat filter and lens, designed by VCCP Kin, to help them make the most of the day they’ve been waiting for all summer. From confetti overlays to exploding party poppers, Snapchat provides the perfect platform for students to share their news with family and friends, because after all, a picture is worth a thousand words.
The partnership makes Nationwide the first financial services provider to appear on Snapchat in the UK, and the first brand in any sector to take over both the app’s Geofilter and lens at the same time.
Genre: Apps , Digital