Natasha Bedingfield Releases Video for 'Kick It' Directed by Jordan Rossi

Grammy Award-nominated singer/songwriter Natasha Bedingfield released the music video for “Kick It,” off her new album, Roll With Me, out now. Her first album in nine years, Roll With Me was produced by multi-platinum producer Linda Perry and released via We Are Hear, the combination label/publishing/management company Perry co-founded with fellow multi- platinum producer Kerry Brown. The video, directed by Jordan Rossi (signed to London-based production company The Graft), features several different studio- based setups woven together to create a backdrop for Natasha as she sings about the complexity of relationships we have with ourselves and with others.

Jordan Rossi, director of the video, says: “Natasha was an absolute dream to collaborate with. She was so open and trusting. In fact her entire team were. It’s really important when crafting any piece of work that there is trust on both sides and that you can discuss things openly and honestly.

After our first phone call it was really clear with what we were trying to achieve. We wanted to create a fun, energetic performance video that also had this nostalgic emotional side.”

The end result speaks for itself. Gorgeous cinematography, evocative styling and several stunning glam looks mean that Natasha’s ‘Kick It’ is an instant classic.