NAB Tells Aussies to 'Take a Leap' in Latest Home Loans Campaign
Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign.
Called 'Journey', the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes.
Clemenger BBDO Melbourne creative director Rohan Lancaster says the shoot was a journey in itself and director Steve Ayson of the Sweet Shop and his crew rose to the challenges nature threw at them.
Says Lancaster: "Despite it raining for the first time in eleven years on the dry, dusty desert (that we really needed to be dry and dusty) where the shoot took place, the team was still able to capture the excitement and tension that people feel before they make the biggest purchase of their life."
The campaign will roll out over the next few weeks. As well as TV, it includes digital, social, OOH, press and in-branch executions. It also includes an internal NAB campaign, aimed at the bank's 44,000 employees.
Account Manager: Harrison Webster
Creative Director: Rohan Lancaster, Luke Thompson and Darren Pitt
Copywriter: Richard Shaw
Art Director: Russel Fox
Executive Creative Director: Ant Keogh
Planner: Sam Mackisack
Digital Producer: Allan Ngo and Gita Chetty
Account Director: Celeste Baer
Group Account Director: Ben Knighton and Harriet Sinclair
Executive Producer: Sonia von Bibra
Senior Account Manager: Bianca Shah
Producer: Craig Bulman
Managing Partner: Lee Simpson
Creative Agency: Clemenger BBDO, Melbourne
Music and Sound
Music Production: Level Two Music
Song: Tidings - Ryan Downey
Editor: Simon Price @ ARC
Director: Steve Ayson
DOP: Robert Humphreys
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
Producer: Cindy Kavanagh
Production Company: The Sweet Shop
Production Designer: Lucinda Thompson
Category: Estate agents , Retail and restaurants