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Creative
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NAB Tells Aussies to 'Take a Leap' in Latest Home Loans Campaign

Clemenger BBDO , 5 months, 3 weeks ago

The 'Journey' from Clemenger BBDO Melbourne will roll out across TV, digital, social, OOH, press and in-branch executions

NAB Tells Aussies to 'Take a Leap' in Latest Home Loans Campaign

Clemenger BBDO Melbourne and National Australia Bank have launched a new home loans campaign.

Called 'Journey', the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes.

Clemenger BBDO Melbourne creative director Rohan Lancaster says the shoot was a journey in itself and director Steve Ayson of the Sweet Shop and his crew rose to the challenges nature threw at them.

Says Lancaster: "Despite it raining for the first time in eleven years on the dry, dusty desert (that we really needed to be dry and dusty) where the shoot took place, the team was still able to capture the excitement and tension that people feel before they make the biggest purchase of their life."

The campaign will roll out over the next few weeks. As well as TV, it includes digital, social, OOH, press and in-branch executions. It also includes an internal NAB campaign, aimed at the bank's 44,000 employees.


Creative Agency

Account Manager: Harrison Webster

Creative Director: Rohan Lancaster, Luke Thompson and Darren Pitt

Copywriter: Richard Shaw

Art Director: Russel Fox

Executive Creative Director: Ant Keogh

Planner: Sam Mackisack

Digital Producer: Allan Ngo and Gita Chetty

Account Director: Celeste Baer

Group Account Director: Ben Knighton and Harriet Sinclair

Executive Producer: Sonia von Bibra

Senior Account Manager: Bianca Shah

Producer: Craig Bulman

Managing Partner: Lee Simpson

Creative Agency: Clemenger BBDO, Melbourne

Music and Sound

Music Production: Level Two Music

Song: Tidings - Ryan Downey

Offline

Editor: Simon Price @ ARC

Production Company

Director: Steve Ayson

DOP: Robert Humphreys

Executive Producer: Edward Pontifex

Managing Director: Wilf Sweetland

Producer: Cindy Kavanagh

Production Company: The Sweet Shop

Production Designer: Lucinda Thompson

Category: Estate agents , Retail and restaurants

Genre: Scenic